Jeff myers american ag credit8/1/2023 ![]() 'Tis the season for those holiday purchases. ![]() Myers ('84), Editor-In-ChiefįROM THE EDITOR High Tech.But Where's Our Focus? And just like WDW, they will keep coming back.ĭr. But the patient will go home feeling like they were cared for and that they really mattered.įocus on caring for the patient's needs, give them stellar service, and they will perceive value. While this may seem like a lot, in reality, it is the result of asking about the patient's various needs and addressing those needs. Occasionally, that will mean a pair of photochromic progressive addition lenses for dress, a pair of computer glasses with anti-reflection coating for work, a pair of prescription progressive addition sunlenses for sailing, and bifocal contact lenses for social occasions. Smith and his staff took the time to ask me what my needs were, explained how to manage them, and led me in the process to solve them." They should be able to tell their friends, “Dr. Patients should leave each of our practices thinking they received stellar service, not focusing on how much lighter their wallet is. Patients will perceive value when our service exceeds their expectations. If we approach each patient with the mindset that we are there to address their needs and provide highquality care, the economics become secondary. Sometimes as practitioners, we lose sight of the fact that patients expect us to address their needs and provide highquality care. ![]() People attend WDW for the value of highquality entertainment. All of these things they deliver consistently on a daily basis. I suppose if we asked the management at WDW about prices, they would probably focus on the true value of world-class entertainment, the friendliness of the cast members, the fine quality of the food and entertainment, their commitment to cleanliness, their skill in providing entertainment, and (lastly) the need to make a reasonable profit. From $2.00 bottled water to $1.50 Mickey-shaped ice cream bars to a burger, fries and a drink for $10.00 to battery operated “misters” (a clever fan/water bottle combination) for $15.00 to souvenirs, etc., Mickey has many ways to extract money from his guests.ĭo you suppose patients ever leave your office feeling this way? If you have been there, you know what I mean. The rest of us attacked the various attractions in the Orlando area, including WDW.Īs a consumer, it never ceased to amaze me how many ways Mickey Mouse has discovered to separate vacationers from their money. The in-laws stayed with other family in central Florida. My wife, the kids, the daughter's boyfriend, the in-laws and I all flew down together. Our summer vacation this year was to Orlando, Florida spending part of our time at Walt Disney World. Position yourself to serve and care for your patients. In our practices, we can and do offer this daily. They will return for care to the place “where everybody knows their name”. They want to be served, cared for, and pampered even if it means paying a bit more. The moral for us in optometry? We are bombarded by competition that is faceless, inhuman, and promises lower prices. But I was much more satisfied because I had been served. I ended up buying 2 pairs and spent 3-4 times what I had planned. The first pair the clerk selected fit well and looked great. I left frustrated and went to a specialty shoe store, where all they sell are shoes. And I didn't find anything I liked that fit. No clerk was to be found, no shoehorn, not even a foot-sizing device was in the shoe area. All this with no human contact.Įarlier the same week, I had gone to a department store to buy shoes. I scanned and bagged my own purchase, used my PIN to identify myself to the machine and printed my receipt. I had stumbled onto a concept that was new to me, cashierless checkout. ![]() As I confidently strode to the checkout, I was struck by the fact that a familiar part of my checkout experience was missing: the cashier. Recently, I had the opportunity to buy 35mm film and stopped at a local discount department store.įinding my desired items, I headed for the “12 items or less" checkout to expedite my departure.
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